On March 23, 1999, Latinx pop icon Ricky Martin released his cross-over mega-hit Livin’ La Vida Loca.
The song from Martin’s self-titled English debut album sold more than 8 million copies and helped turn the late 90s into a Latin pop explosion.
Livin’ La Vida Loca was Martin’s first No. 1 song on the Billboard Hot 100 chart, remaining there for five straight weeks.
The Peurto Rican singer (and heartthrob) began his career at the age of 12 as one-fifth of the boy band Menudo.
After going solo and making it big in Latin America, he crossed over to acting in soap operas in both Mexico and the U.S, including on General Hospital.
It wasn’t until he released “The Cup of Life” in 1998 for the World Cup that the entire world took notice.
In February 1999, Martin made music history with his electrifying performance of “La Copa de la Vida,” on the Grammy Awards live from Radio City Music Hall.
Then a month later Livin’ La Vida Loca was released, cementing Martin’s place in pop history. The song went on to earn two MTV Video Music Awards for Best Pop and Dance Video, a Premio Lo Nuestro for Song of the Year as well as four GRAMMY nominations.
Reflecting on the song’s success in 2017, Martin told ET that his song “broke boundaries and brought people together.”
Another fun fact about the song; it is the first No 1 song to be recorded, mixed and mastered entirely in the music software, Pro Tools.
For more stories from the 90s, check out my podcast “History of the 90s” available on ApplePodcasts, Spotify, Google Play and anywhere else you stream audio. You can also listen at http://www.curiouscast.ca